3. Understanding your customers and their problems

New business ideas are mostly about end-products (which is good!), but you have to take a step back to investigate and understand who's problem(s) you want to solve.
3. Understanding your customers and their problems
Interviewing your potential customers
12 mins
Analyzing your interviews
4 mins
Assignment: Choosing the customer segment for your MVP
2 mins
Quiz: Good or Bad customer interview questions?
Reading list