No-Code MVP

Learn the mindset, process and tools to rapidly turn your idea into a first product you can test with real customers, all without knowing or learning how to code.
1. Introduction
To get started I will share my personal story and journey, show the importance of the right mindset, introduce you to the Lean Startup Framework, teach you the value of using a  Minimum Viable Product (MVP) and present you the MVP Experiment Canvas that will structure your path towards your own No-Code MVP.
Welcome to No-Code MVP!
5 mins
Why this course?
3 mins
Assignment: Why are you here?
Getting (into) the right mindset
14 mins
Lean Startup 101 (what is it really?)
14 mins
Add-on: Running Lean in a Corporate Environment
7 mins
What is a Minimum Viable Product (MVP)?
19 mins
The MVP Experiment Canvas
5 mins
Introduction takeaways
Reading list
2. Your big idea
The MVP Experiment Canvas is designed to break down your big business idea into an MVP that you can design, build (without code!) and launch within 2 weeks. But first, we're going to map out your big idea before we can narrow it down to an MVP.
Assignment: Mapping your "Big Idea"
2 mins
Big idea example: "Homeworth Direct"
3. Understanding your customers and their problems
New business ideas are mostly about end-products (which is good!), but you have to take a step back to investigate and understand who's problem(s) you want to solve.
Interviewing your potential customers
12 mins
Analyzing your interviews
4 mins
Assignment: Choosing the customer segment for your MVP
2 mins
Quiz: are these Good or Bad customer interview questions?
Reading list
4. Turning your idea into a value proposition
When you understand who's problem you want to solve, it's time to construct an offering for these potential customers.
How to write a Value Proposition
6 mins
Assignment: Your MVP's Value Proposition
Reading list
5. Setting up your MVP Experiment - Part 1
After defining WHAT you're going to offer to WHO, we'll continue with setting up our experiment. How are we going to reach our target customer segment? How are we going to engage them? What are we going to test (which assumptions pose the biggest threat?) and how are we going to do that?
Choosing your distribution channel(s)
8 mins
Engaging your customer segment
4 mins
What are your riskiest assumptions?
8 mins
Choosing your Experiment Format
8 mins
Reading list
6. The tools to build an MVP without code
Before continuing with our experiment setup, you will get acquainted with a selection of tools you can use to build your own No-Code MVP. I will also give you tips on where to find design assets you can use and share some other tools that are also very good, but not covered in this course.
Intro: the tools for this course
1 min
Build a website with Carrd
29 mins
Build a "database" with Google Sheets, Docs & Google drive
3 mins
Build an "embeddable database" with Airtable
4 mins
Send "notification" and newsletters emails with Gmail & Revue
3 mins
Manage tasks with Trello
4 mins
Build and automate workflows with Zapier
11 mins
Receive payments with Stripe
7 mins
Get insights with Google Analytics
9 mins
Design resources
4 mins
Other No-Code tools to explore
5 mins
7. Setting up your MVP Experiment - Part 2
Now that you know the types of tools you can use and what type of experiment you want to run, it's time to sketch your MVP's scenario and workflow. We're also going to define what metrics your are going to measure and determine the criteria of a successful outcome.
Your MVP's scenario and workflow
4 mins
Which metrics are you going to measure?
2 mins
When is your experiment a success?
2 mins
8. Step-by-step building guides
To show what you can do without knowing how to code, I'm taking you through the setup, process and tools to build 6 real life, and working, "No-Code MVP's".

ℹ️ Please note:
Each building guide shows a different type of MVP setup (tooling), put together for a different type of product and goal.

How the website was made exactly (design colors, heights, widths etc.) is not included. I generally take inspiration from websites like and then try to rebuild a design I like. Check the Carrd tutorial again for an in-depth explanation of how to use it.

Also check the Zapier tutorial again to see the full explanation of how to connect Carrd's form element to a new workflow in Zapier.
Intro: the building guides
2 mins
Building a No-Code MVP to capture leads
10 mins
Building a No-Code MVP for a "Marketplace"
21 mins
Building a No-Code MVP for an "On-Demand Service"
21 mins
Building a No-Code MVP to (pre-)sell digital products
19 mins
Building a No-Code MVP for a "Productized Service"
16 mins
Building a No-Code MVP for a "Service business"
18 mins
9. Launching & Learning from your MVP experiment
You launched your MVP experiment and analyzed the feedback and information you gathered. Did you learn enough? and (how) should you move forward?
Before the launch
3 mins
Turning Results into Learnings & Insights
2 mins
Next steps: Pivot, Pursue or Stop?
4 mins
This is not the end!
4 mins
Share your idea / MVP / product to receive feedback!
Reading list
What do you think of the course?
MVP review and interview with Brad Jasper of
19 mins
The ultimate No-Code MVP Reading List
A simple framework to name your next product
468 KB
Course Documents & Worksheets
In this section you can find and download all worksheets and documents that are used or mentioned in this course.
1. Business Model Canvas
38.3 KB
2. MVP Experiment Canvas
681 KB
3. Customer Interview Topic Map - Worksheet
43.4 KB
4. Customer Interviews Analysis Document - Worksheet
77.9 KB
5. Value Proposition Canvas
27.2 KB
6. Value Proposition Description - worksheet
40.4 KB
7. Channels Ranking Tool - worksheet
47.3 KB
8. Riskiest Assumptions Ranking Tool - worksheet
64 KB
9. No-Code MVP Experiment Timeline
10. Validation Canvas
22.2 KB