Now that you've analyzed your interviews, it's time to identify and choose the customer segment that we're going to build an MVP for.
As mentioned in the previous videos, we’re looking for Innovators and Early adopters who:
Have the problem
Are aware of having the problem
Have been actively looking for a solution
Have put together a solution by themselves
Have a “budget” to acquire a solution
Can you pick a customer segment based on your interview analysis that would experience the most value from a first MVP Experiment? Also think if you can learn from them. The goal of an MVP is to deliver value but also capture value back.
Pick a segment before you continue:
Define what they are trying to achieve or get done in their work or life
What is annoying or troubling and preventing them from getting the job done?
What would make them happy and their life easier?
My chosen customer segment for "Homeworth Direct" on the Value Proposition Canvas (click image to view full size)
My chosen customer segment for "Homeworth Direct" on the MVP Experiment Canvas (click image to view full size)
Learn the mindset, process and tools to rapidly turn your idea into a first product you can test with real customers, all without knowing or learning how to code.